When you watch him climb, you're almost surprised he doesn't tear off pieces of rock. Magnus takes that power all over the world, doing everything from sport buildering to becoming the fifth person to on-sight 5.14c and the sixth to climb 5.15b.
"When you put so much time and effort into climbing it is good to know you have the best chalk on the market. Trying to climb hard with bad chalk is like racing a car with worn out tires, no fun! Thanks to FrictionLabs for no more surprises and for helping me feel glued to that asphalt!"